Digital Storytelling

Digital Storytelling is an initiative to create and distribute rich, interactive, informative, and inspiring stories told from new and unique human perspectives about the impact of U.S. foreign policy for foreign and domestic audiences. The goal is to communicate in ways that engage, resonate, and inspire our audiences. Since April 21, 2022, the Digital Lab has produced, published, and promoted seven unique, stand-alone digital stories covering a host of Department priorities. Each unique story experiments with a variety of media including video, illustrations, photo essays, and quizzes.

Content Commons 2.0

Content Commons 2.0 is moving to a new Digital Asset Management platform, Aprimo, which will give PD practitioners greater power to develop and share content to their targeted audiences. PD Content Creators will be able to upload multiple types of content (videos, audios, documents, graphics) and will allow more reporting access of content utilization rates.

GPA Project Calendar

The Digital Lab was tasked with finding a solution to create a centralized source of information to understand what content is being produced for Bureau and Department Events. Following Discovery, the Lab team proposed a pilot using a commercially available tool, creating a testable centralized calendar in a single instance for a select set of users across GPA. The goal of this solution is to provide a consolidated look ahead at the materials being planned and produced for upcoming and evergreen priorities while reducing the time and effort spent reporting on weekly priority items.

woman looking at computer

Social Links

Designed as an alternative to costly and unapproved third-party platforms, the easy-to-use Social Links tool was created with Mission personnel in mind and developed in collaboration with staff in the field. Social Links is installed on Mission Website Platforms and comes with security standards and branding options already in place.

social links

Digital Briefing Book

Lab worked with Press Officers, journalists, and subject matter experts to examine the workflow, roles, and unique dynamics of the day-to-day press inquiries process and researched potential solutions, including existing FedRAMP approved tools and systems such as Salesforce, ServiceNow, Microsoft Dynamics, and Zendesk.

press microphones

Press Inquiries

The Digital Lab was tasked with analyzing the inquiry workflow to provide options and recommendations for enhancing the current process of press inquiries. The primary goal was to ensure the recommended process enhances the overall usability for the Press team.The team recommended Salesforce as the best solution for managing press inquiries. Lab successfully oversaw the onboarding process of the Press Office to the Department’s Salesforce instance. Now press inquiries are managed in an industry standard platform, allowing press officers to respond to members of the press in a timely and organized manner.